Concentrated, full-spectrum electrolyte replenishment - Full-spectrum, balanced formula - 3x the sodium and potassium per capsule as original Endurolytes BENEFITS: Designed for harsh conditions, high heat, the unacclimated, and those with elevated salt needs, this formula offers three times the sodium chloride (salt) and potassium content of standard Electrolytes. Despite the salt increase, the Extreme formula maintains a complete blend of electrolytes. - Kosher Certification - Endurolytes Extreme is certified by Informed Choice and Informed Sport.

HIGH-OCTANE PR FUEL A potent additive that primes body and mind for demanding workouts and races. Lower perceived effort, optimized energy use, sharper focus – PreRace catalyzes more days without limits. KEY BENEFITS - Increases energy & time to exhaustion - Supercharges circulation & oxygen delivery - Enhances focus & motivation PREPRACE CLINICAL STUDY ON A 40K TIME TRIAL South Dakota State University conducted an independent study on the original PreRace formula to determine its effectiveness on cycling endurance. The double-blind placebo-controlled study used seven trained cyclists in a 40K time trial. Each cyclist performed two 40K time trials. On the first TT, the cyclist consumed either a placebo or PreRace mixed with one serving of EFS 30 minutes before doing a 40K TT. One week later each cyclist would switch the protocol and receive the opposite of what he/she received the previous week. HERE'S YOUR SECRET WEAPON With the ideal balance of caffeine and taurine, PreRace 2.0 lets you stay in the red longer and with less perceived effort. The new formula also enhances ATP production and mobilizes fat for additional energy, conserving glycogen so you still have fuel in the tank when everyone else is empty. KEEP YOUR HEAD IN THE GAME All the sacrifice and hard training you do means nothing if your focus and motivation slip at the wrong time. The completely redesigned PreRace formula improves alertness, increases motivation, and sharpens mental acuity. Don’t just react; take control. BUILT FOR SPEED The theory behind PreRace is simple: combine a suite of active ingredients that, separately, improve physical and mental performance. We combined the stimulating, motivating cognitive effects of nootropics like taurine, caffeine, and theobromine with Nitrosigine®, a patented vasodilator that boosts nitric oxide (NO) levels for increased blood flow, focus, and energy to create a synergistic formula unlike anything else available. NEXT-LEVEL POWER AND EFFICIENCY Stimulating the Nitric Oxide (NO) system is clinically shown to increase blood flow, clear lactate, and deliver more oxygen and nutrient-rich blood to working muscles. With Nitrosigine®, a non-nitrate vasodilator, PreRace fires the afterburners without blowing up your heart rate, keeping your engine running hotter, and longer, with less recovery time between demanding efforts NEVER STOP IMPROVING PreRace 2.0 delivers one more new active: VitaCherry® Sport anthocyanins, a tart cherry extract that further increases pace relative to perceived exertion while shortening recovery time to maintain a higher level across multi-day events or peak training periods. Did the original PreRace work? Yes. Did we need to improve it? No. Did that stop us? Absolutely not. There’s still nothing else like PreRace on the market, we just saw an opportunity to make it even better.

SaltStick Caps are full-spectrum electrolyte capsules that have been engineered to replace sodium, potassium, calcium, magnesium, and chloride lost in sweat, in a form and quantity that your body can use. The buffered salt composition also helps digestion and absorption, with a recommended dose of 1-2 capsules per hour. These unique capsules help minimize muscle cramping and heat stress during training and endurance events. Vitamin D has been added to aid in calcium absorption by the body. The capsules are vegetarian, gluten-free, GMO-free, and contain a balanced and buffered mixture of electrolytes with nothing unnecessary added. The formulation provides unparalleled support for challenging conditions, and have been used to help athletes win major endurance events worldwide.

GOODBYE ACHY JOINTS & MUSCLES HALO accelerates joint recovery, reduces exercise-induced inflammation, and reduces downtime following overuse injuries. HALO provides comfort to muscles and joints that are sore and aching so you can train harder and recover faster. - Increases joint health & comfort* - Reduces inflammation & soreness* - Accelerates joint & muscle repair* *exercise-induced or following-exercise US PROVISIONAL PATENT #63229703 SO EFFECTIVE WE PATENTED IT Most everyone has heard of the benefits of curcumin, and plenty of athletes have tried it with little or no success. The main reason is because curcumin is very unstable. It spontaneously breaks down in the body before it gets where it needs to be to work. The technology that makes HALO special wasn’t available so we developed it. The key to realizing the benefits of curcumin is our proprietary Superba2® phospholipid delivery system that protects the curcumin from your body’s natural tendency to deactivate it, and allows it to be delivered and absorbed effectively. THE CUMULATION OF 18 YEARS OF RESEARCH WE CRACKED THE CODE Our proprietary delivery system not only protects the curcumin by keeping it stable in the body, it also allows it to be absorbed and delivered to where it works - inside cell membranes. The key to making curcumin effective is Superba2®, a special krill oil that protects curcumin from your body's natural tendency to deactivate it, and delivers both the curcumin and omega-3 phospholipids to cell membranes much more efficiently than fish/algal oils of any strength. Superba2® is uniquely compatible with cell membranes, so - even compared to other phospholipids - it reduces the process for membrane uptake from around 20 steps to 3-4 steps, getting curcumin and omega-3s where they need to be more efficiently, get fully absorbed, and produce anti-inflammatory effects. IMPROVES JOINT MOBILITY AND COMFORT REINFORCE THE WEAKEST LINK Joints and muscles bear the brunt of endurance training abuse. HALO’s Curcuminoids and Omega-3 phospholipids reduce late-onset soreness, exercise-induced inflammation, downtime following falls, and the impact of lingering minor injuries by signaling the musculoskeletal system to kickstart repair and adaptation processes, providing comfort to muscles and joints that are sore and aching from training or overuse. THE 95% PENALTY 95% of the population is deficient in omega-3s. That’s compounded by endurance exercise, impacting performance, mental processes, and recovery. Cardiovascular, cognitive, musculoskeletal—virtually no major body system is unaffected. Superba2™ omega-3 phospholipids are bioidentical to your cell membranes, so they don’t require additional processing steps for uptake. By improving membrane function, HALO supercharges endurance exercise capacity and energy production. DON’T LET ANYTHING SLOW YOU DOWN Almost every athlete has had training derailed by a nagging minor injury. That’s why we developed HALO, a proprietary combination of Curcuminoids, Astaxanthin, and Omega-3s that contributes to a full-body training foundation. More intense training, more effective recovery. FULL SYSTEM PROTECTION Omega-3s and curcuminoids efficiently populate cell membranes, where they are precursors and enhancers for signaling molecules that help maintain normal, healthy musculoskeletal tissue integrity and cardiovascular, cognitive, and immune functions. By managing inflammation-triggering enzymes and supporting cell membrane function throughout the body, HALO helps keep critical systems at peak efficiency to respond to your body’s need to perform. SOURCED FOR EFFICACY, PACKAGED FOR PROTECTION From the Superba2™ krill oil to the 95% pure curcuminoids from turmeric rhizomes, HALO’s effectiveness is rooted in its premium formula. Every component is sourced to maximize uptake and effectiveness, and the active ingredients are packaged in an amber glass bottle, which stabilizes and preserves notoriously vulnerable ingredients. A COMPREHENSIVE PERFORMANCE SYSTEM The overlapping, system-wide nature of HALO’s performance benefits aligns with First Endurance’s comprehensive approach to endurance athletics. Our line of supplements supports every aspect of endurance training rather than just supplying sugar and salt during exercise and protein during recovery. HALO, MultiV, and Optygen are the equivalent of building a base of fitness, ensuring your body’s infrastructure is equal to the exertions and stress of dedicated endurance training.

For use before, during, and after activity, GU's BCAA Capsules help maintain mental clarity, prevent muscle tissue damage, and enhance muscle growth. Each capsule delivers a 4:1:1 ratio of the three BCAAs (leucine, valine, and isoleucine) along with B Vitamins that facilitate muscle tissue recovery and reduce nausea during exercise. Branched-Chain Amino Acids (BCAAs) are the three amino acids responsible for helping to reduce muscle fatigue, speed recovery, and decrease the loss of other amino acids from muscle during exercise. These building blocks of proteins can be found naturally in your diet and are essential to maintaining a positive balance between muscle damage and muscle repair. When: Anytime is a good time to prevent muscle tissue damage. Taking BCAA capsules before, during, and after exercise helps decrease muscle tissue damage as a result of strenuous exercise.

It’s back! New and improved. - Dissolves quickly and completely - Pleasantly light, natural watermelon flavor - 3x the sodium and potassium as original Endurolytes - 90 Servings BENEFITS: All the benefits of our best-selling Endurolyte Extreme capsules are now offered in an easy-to-mix powder. This all-new formula dissolves quickly and completely, with a subtle, natural watermelon flavor. Consume in water alone or add it to your liquid fuels according to your unique dosing needs. The mild flavor makes it easy to drink all day, while the lack of residue makes it perfect for hydration packs and bottles of any form. With three times the sodium chloride and potassium, and a softer flavor profile than Fizz, this is the perfect solution for multi-hour bottles of fuel, those who dislike consuming capsules, and those whose electrolyte needs are high. Regardless of the conditions, duration, or intensity of your activities, Endurolytes Extreme Powder has you covered. - Kosher Certification - Endurolytes Extreme Powder is certified by Informed Choice and Informed Sport.

Turn back the clock - Improves energy production - Promotes wellness - Assists in and helps improve fat metabolism BENEFITS: - Getting the most out of every minute of every day requires efficient energy production at the cellular level. The unique Mito Caps formula maximizes this process by supporting and protecting mitochondria—the energy-producing organelles in cells—as they work to produce energy, neutralize free radicals, and combat age-related degeneration. - You’ll notice a non-stimulant increase in energy levels, along with a sense of stable health and wellness reminiscent of your youth. The cumulative benefits supplied by Mito Caps will positively affect every aspect of your life. - Kosher Certification

Pure energy on demand - Increases power output - Improves repeatability of high-intensity efforts - Helps you finish strong - New! Enhanced cherry flavor BENEFITS: ATP (Adenosine triphosphate) is the ready-to-use finished product of cellular energy that fuels all high-level efforts. During exercise, ATP stores get depleted and too much time may pass before full replenishment can take place. That’s why you need Energy Surge. With 100mg of sublingual PEAK ATP rapidly absorbed into your bloodstream, you’ll restore your body’s ATP-producing mechanisms, while also enjoying rapidly renewed energy levels.